The DES or Drip-Education Email Marketing System allows offices to frequently contact patients. Automating a major portion of your patient education and marketing. It is a powerful email campaign system giving you the ability to automatically send email campaigns, capture leads, and increase sales.
System setup is typically something you will do once, unless you make changes to the way you run your business.
1/26/21: We have added a new email campaign into the Drip-Education Email Marketing System. This email is designed for new patients who enroll into a program of care. Check out the video below for all of the exciting details!
This article walks through the steps of checking the progress of an actively assigned Campaign or sent Broadcast email.
The Drip-Ed Campaign Library is where you will go to 'check out' an email campaign and save it to your account. Once the campaign is saved into your account you will be able to use it as-is, edit or send it to your clients.
This campaign is a 52-week, chiropractic education campaign. Ideally assigned when the patient enrolls in care.
With the click of a button, simply create a Link Tracker that automatically redirects to the URL of the CP Online Form™. By doing so, you will get all the stats the Link Tracker keeps, such as Links Clicked, Lead Conversions, Lead Click Rate, Sales Conversions, Sales Click Rate, Gross Link Revenue, Revenue Per Click, IP Address of Click, Source of Click and more.
If you're using the CP Online Forms to capture lead info and sell something, you wouldn't need to use the [Lead & Sales Tracking Code Snippet]. It's an advanced feature that would be used with a CP Link Tracker when using a third party shopping cart or lead capture form. It's a way of tracking if a user got to one of your online pages by placing a cookie on their computer. If the user completed a process (filling out a lead form or making a purchase) the stored cookie will report back the stats. (Lead and/or sales stats.)
Keeping in constant contact with your patients is super important for patient retention. Using the Drip-Education Email Marketing System [DES] can help you establish and maintain relationships with your prospects, leads, and patients with patient education, birthday greetings, marketing emails, and more!
The DES or Drip-Ed System allows you to frequently contact patients by automating patient education and do prospect marketing via email. Whether you're accessing an email library full of pre-made content or creating your own content, your database is sure to benefit from hearing your message!
Why archive a campaign? In some instances, content may be old or no longer relevant to the practice and rather than deleting it, archiving offers a storage solution so you may go back and reference it at any time.
For those of you who are subscribed to the Drip-Ed System, this article and video will show you how to access pre-made email campaigns from the Drip-Ed Resource Library.
You can easily segment your patients into groups, making it easier to manage, track, and market. Make as many groups as you need to...there's no limit!
The Drip-Education Email Marketing System automates a major portion of your patient education and marketing. It is a powerful email campaign system giving you the ability to automatically send email campaigns, capture leads and increase sales.
Learn how to edit your DES emails in this article.
Assigning campaigns and broadcasts to a Drip-Education category is a great way to organize your types of emails.
Survey Stats allows you to see the total number of answers for each question asked.
Surveys are completed online. To publish a Survey Online, you can embed it within a CP Online Form.
Surveys can be embedded in a website using the Lead Form Wizard to generate a custom code snippet.
How to view your patient's Drip-Education email history.