The Drip-Education® Email Marketing System lets you set up Drip-Ed™ Campaigns. The best way to understand what a Drip-Ed™ Campaign is with an analogy. Imagine a new patient comes in and you want to give them a handout or brochure on each of their first six, twelve, visits, etc., educating them on a different topic. This is a great way to make sure all your patients get the basic chiropractic education you want them to have. A Drip-Ed™ Campaign does exactly that, except its AUTOMATIC. You assign a pre-made campaign with the educational emails to a patient and the Drip-Education® Email Marketing System automatically sends the emails to your patient for you.

A campaign is a series of emails (1 or more) that get sent to a patient over a specified period of time. The concept of Drip-Education® is applied to the campaign model. Rather than trying to get your message across in a single long message, you break the message into smaller more digestible messages and have them sent over a period of time. The best campaigns have short messages that remind the patient of the lessons/messages of prior emails each time a new message from the campaign is sent. This way the patient is more likely to actually remember what the message is teaching. We know that people need to see a message at least seven times before it begins to sink in. 

 

A formula for a good Drip-Ed Campaign: Each email teaches something new while reviewing what was discussed in the prior email.

Some examples of campaign uses are:

  1. New patient instructions
  2. Birthday & Holiday cards
  3. Mini-Courses
  4. Instructions
  5. Reminders
  6. Marketing to prospects